Afrit staged its own exhibition in Ekurhuleni early July with a display of 65 trailers which included 15 different derivatives, many of them innovative new designs, which demonstrated the company’s ability to deliver products to suit specific customer requirement.
The two-day expo was staged at Afrit’s Boksburg dealership with the objective of providing customers with the opportunity to interact personally with the Afrit sales and design teams in terms of their prime personal and market requirements. In addition they were also exposed to future Afrit.
“It was all about giving our customers a direct voice into our company to show we are ready to listen, which leads to more innovative solutions to the benefit all of our customers” says Afrit Sales Director, Leon van de Wetering.
The company is also involved in expanding its business into other African countries. Progress is already being made as there were several trailers destined for countries north of the Limpopo on show at the Boksburg expo that included five interlink flatdecks for Pioneer Transport in Harare and a tautliner for Zambian Breweries. The order book also includes customers in Kenya, Mozambique, Botswana, Swaziland, Namibia and Uganda.
“The response to the Afrit Expo from our customers and suppliers has been very positive and we believe the communication opportunities it afforded to all parties were beneficial to all the stakeholders within our industry,” added Leon van de Wetering. “We will cont...